泉州台商区
Quanzhou Taiwanese Investment Zone
品牌标识、标牌和环境图形
Brand Identity, Signage & Environmental Graphics
2021
Visual identity for Quanzhou Taiwanese Investment Zone
“闽风台韵” 泉州台商区视觉识别
The graphic on the left evolved from the Chinese character '泉', representing Quanzhou. The graphic on the right evolved from the '台', representing Taiwan Investment Zone. The outer contour of the logo is designed based on the shape of the map of the Taiwan Investment Zone, which deepens people's understanding of the spatial extent of the cities within the district.
左“泉”右“台”，体现台商区的城市定位，即闽台文化友好交流区，台商投资先行区。同时将二字化作台商区的地理边界，强化人们对台商区城市的空间范围理解。
The design of the dragon head is inspired by the swallowtail ridge, a construction style commonly seen in local architecture, which is a symbol of classic traditional culture.
龙头造型取自本地建筑构造形式燕尾脊，是经典传统文化符号的象征。
台
The auxiliary graphic is a bipartite continuous shape in the form of water ripples.
辅助图形为水波纹形态的二方连续图形。
