M and H are two character IPs under the Mihuo brand. The Mihuo APP's client-side is targeted at homeowners within the home decoration industry, offering them access to renovation design plans, decorating knowledge, and the ability to directly order renovation materials through the app. The server-side of the Mihuo APP primarily gathers a large pool of worker, establishing a supply-demand bridge between craftsmen and workers, and provides comprehensive career protection.

小觅和小活是觅活旗下的两个IP形象。觅活APP客户端主要用户为家装行业的业主，用户通过该APP可以获取装修设计方案、装修知识、并可以在APP直接进行装修材料的服务下单；觅活APP服务端主要汇聚行业大量工匠，搭建工匠与客户的供需桥梁，并提供全方位的职业保障。